Branding an Industry

NAB Show is the broadcasting industry's largest trade show. Held in Las Vegas every year, I was responsible for the email and website design. Collaborating with their in-house web and email teams I provided innovative solutions to meet their digital needs.

The 2014 website redesign visualized NAB Show's leadership role in the industry, showcasing their brand and ideas like never before. As a multi-award winning website, it sparked a significant increase uptake in attendees and led to ds+f's team developing other digital assets that further optimized their integrated marketing campaign, including tablet publications and microsites.
©2016 Don Schaaf & Friends, Inc. / ds+f

information architecture, UX design, web design, asp programming